Renato Franklin, Movida CEO, was the only Brazilian delegate to speak at the 2020 Climate Ambition Summit. He reflected on the progress Movida has made this year and highlighted their milestone partnership with the Black Jaguar Foundation.

Movida Car Rental is committed to changing the way their business operates and putting sustainability at the core of their business model.

This revolves around three key areas; “The first is mitigation, using renewable fuels and electric cars. The second is compensation: we neutralize our emissions and those of our customers…and the third pillar is adaptation.”

Watch on-demand now >>>

This year you’ll be seeing even more of the Black Jaguar Foundation with our first national Billboard campaign in the Netherlands! Seen here lighting the way to Schiphol airport on twin billboards…

With the launch of our Donate a Tree page, anyone can now donate any number of trees and become part of this huge reforestation mission. Now we just need to spread the word. Look out for our billboards around the Netherlands as we’ll have more launching throughout the year!

This is just the beginning and with your support, we’ll continue to grow and be able to plant many, many more trees. A huge thank you to Hillenaar outdoors for their support with their perfectly placed, digital billboard.s

While so much of our amazing community exists around the world, all of our work is for the purpose of planting millions of trees in Brazil. To do this we need local partnerships with landowners who allow us to restore their land. And so, we also have billboards in the Araguaia region in Brazil, promoting partnerships to local landowners.

This is one small part of our increasing work to increase engagement with these local stakeholders! In 2020, we launched a Whatsapp video awareness campaign, radio advertisements, and in 2021 we will commence an in-depth research study into landscape governance in the region. These local partners are the heroes of our project and it’s about creating a win-win for the communities and our planet!

We have entered the Decade on Ecosystem Restoration! From this year and until 2030, humanity must make efforts to protect and restore ecosystems all over the planet.

The decade was instituted by the United Nations General Assembly. The idea is to build a large-scale movement for restoration, uniting nations, scientists and organizations. With the motto “ten years to restore the planet, ten actions that count”, the initiative takes place precisely in the timeframe established by scientists as critical to avoid the worst effects of climate change.

The actions proposed by the UN are: empowering a global movement, financing restoration on the ground, setting the right incentives, celebrating leadership, shifting behaviours, investing in research, building up capacity, celebrating a culture of restoration, building up the next generation and constant learning and listening.

With an ambitious goal of restoring 1 million hectares of degraded areas along the Araguaia River basin, the Black Jaguar Foundation is proud to be part of this historic moment. Restoring this part of the Cerrado Savanna and Amazon rainforest is of vital importance for the future of the next generations around the world. In this Decade on Ecosystem Restoration, will you join us to make history and change the fate of our planet?

Find out more about how you can get involved today!
Donate a tree |  First600 
info@black-jaguar.org

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Written by Dimitrio Schievenin – Project Coordinator

Celebrating you and all the life you are helping to restore!

Let’s end 2020 on a high and remember some of the milestones from the year. In the interest of looking forward to all the trees to come, we’re also thinking about the challenges for 2021 and how we’ll be can overcome these together!

30,000 Trees planted…

…through November and December at Fazenda Santa Fé. These are the first seedlings of our first million trees! With 76,000 trees planted in our pilot phase, over 100,00 trees have now been planted. With 970,000 more to come next year! 

Our first ever webinar!

2020 meant finding new ways to keep you updated on what we’ve been up to. In September, Together with the lead researcher of the Araguaia Biodiversity Corridor Impact Study, Andrea Luchessi, and expert panelists from our Brazilian Advisory Board, we discussed how large-scale restoration can be a part of Brazil’s sustainable future.

Launch of our Donate a tree page!

Now you can donate any amount, big or small and become a crucial part of this huge reforestation mission…Click here to find out more about the 12 crucial stages involved in the cycle of restoration! 

As our planting work expands, so does our team…

This year we welcomed Carlos Willyan, Piet-Hein, and Carol to our core team, not to mention our amazing planting team which grows year upon year. Next year we’ll need an additional 300 team members in the field to complete the planting of the first million trees!

2020: the year of partnership!

So many new and renewed partnerships have been formed this year. In such uncertain times, this has been an amazing testament to our sponsors’ commitment to preserving our planet. To name just a few of our amazing partners from 2020…

A couple of our highlights with the partners supporting the planting of our first million trees, Movida Car Rental and One Tree Planted…

Joining forces with One Tree Planted and being part of their campaign with Arsenal’s Héctor Bellerín

In June this year, we partnered with One Tree Planted and we were matched to plant the trees from Héctor Bellerín’s campaign to donate 3,000 trees for every Arsenal win! Along with private contributions, 58,617 trees were raised!

Movida and actor Cássio Reis visited the project…

…showcasing the work going on, the commitment of our team, and the impact of Movida’s carbon-free initiative, in this inspiring video…

…Not to forget the heroes of our project, our partner farmers!

Our local landowner community is growing and making this reforestation possible by working with us to restore their degraded land.

Thank you so much for all of your support through 2020 and we invite you to join us to continue to bring more life and hope in 2021.

Warmest wishes,

The BJF Team

Will you join us and make this festive season the year to give the gift of life?

For the first time, you’ll be able to give the gift of a new native tree with the Black Jaguar Foundation. You can give this gift of life to a loved one, a friend, a colleague or you can simply donate in your own name. A gift from you, to our planet.

Will you bring more life, more beauty and more hope this festive season?

With your gift, you will directly help to preserve our planet, and a future that we will all share in together. In celebration of this, you, or the recipient of your gift, will receive a personalised certificate, showing them where these new native trees will be planted.

For just 5 euros we carry each of the 12 steps in the BJF restoration process. From creating local partnerships, to purchasing the seeds, to planting, to 3-years of monitoring and maintenance.

Find out more…

We want you to help us spread the news and let everyone know that we’ve got the solution to your holiday gift-giving.

HOW TO JOIN THIS CAMPAIGN :

STEP 1 : GIVE THE GIFT OF TREES HERE 

STEP 2 : CLICK HERE TO DOWNLOAD OUR CAMPAIGN IMAGE & TEXT OR WRITE YOUR OWN STORY

STEP 3 : SHARE THE LOVE AND POST ABOUT THE AMAZING GIFT YOU’VE JUST GIVEN ON YOUR SOCIAL MEDIA

#TreesAreTheSolution

In the region where we work, planting season happens from October to March. This means our team is currently working hard to plant as many trees as possible before the rainy season ends. In an utterly strange year, your continued support has made this planting season possible. 

This limited planting season all depends on the rains. We need to make sure there is enough water in the soil so that the newly planted trees have a good supply so that their growth won’t be stifled!

We are currently planting at Fazenda Santa Fé. Where, in total, approximately 30,000 trees will be planted via two methods, the planting on seedlings, and the direct seeding method. Towards the end of November and into December we’ll be moving onto Fazenda Cedro and Fazenda do Futuro EcoAraguaia!

In the months and years to come, the impact of all these new trees will become apparent and we can’t wait to share this with you! This planting season also marks the official start of the planting of our first million trees. By 2022 these million trees will be in the ground. The next goal? 10 million trees! Will you continue to be part of this huge reforestation mission?

CONSCIOUS CAPITALISM, BLACK JAGUAR FOUNDATION AND MOVIDA

On October 28, 2020, the Conscious Capitalism Institute hosted a very special webinar 

During this Webinar, we discussed the role of business in global climate change mitigation.

After an introduction to the Conscious Capitalism Institute, BJF Founder Ben Valks shared the story of the Black Jaguar Foundation and updated us all on some of the latest progress from the huge Araguaia Corridor Project.

Next, we heard from Movida Rental Cars, BJF partner, and one of the first publicly traded B-corp certificated companies in Brazil. Movida shared how it is developing its strategy to reach the commitment to be Carbon Neutral by 2030, and why they chose to support the Black Jaguar Foundation by planting 1 million native trees in the Araguaia Corridor by the beginning of 2022!

Later broadening the discussion to explore possible ways for companies to strengthen their awareness and actions towards carbon mitigation.

To finish, opening up to questions from the audience which covered a wide range of topics; from the overall impact of the Araguaia Biodiversity Corridor to the opportunities for corporate sustainability initiatives to the future of the carbon market in Brazil.

We want to say a huge thank you to the Conscious Capitalism Institute Brazil, on top of being amazing advocates for this project and providing support to us through the SOS Araguaia campaign and this Webinar, they have also donated a tree on behalf of each of their associates!

Thank you for the support and for inspiring a new way to conduct business in Brazil!

We know we always say it, but the support for our community is truly astounding! One partner we want to highlight this month is Welight. A Brazilian company who is working to make giving transparent.

They provide blockchain technology solutions, to allow individuals and companies to track the results of their donations through the Welight platform. This lets you see exactly where your donations are going and ensures legitimacy in an organization’s management of funds. Leaders in this field, Welight have an incredibly innovative business model and they have already found success in Brazil, distributing around $R500.000 to social causes so far.

In the past month, they have stepped in at a moment’s notice to help facilitate our SOS Araguaia emergency campaign to fight the fires in the Araguaia region, as well as helping us to set up our Brazilian donation platform. We rely 100% on donations so their help has been crucial in ensuring we can receive all of your amazing support.

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Welcome our newest team member Carol Sacramento! Carol is now a crucial part of our growing team in Brazil and will be helping us develop and build the partnerships that will allow us to plant many more trees.

With a masters in Marketing and extensive, 15 years of experience working in the commercial sector, she made the career transition to the 3rd Sector. Following her passion and committing her time to help protect the future of our planet. She’ll be focusing on institutional development and economic sustainability as she helps the Black Jaguar Foundation to scale up our activities in the coming years. The next major goal will be 10 million trees by 2025 and from there it will only increase year by year until the entire Araguaia Corridor region is restored.

It already seems like Carol has been with the team for years and we are thrilled that she’s part of this epic reforestation journey.

Meet the rest of the team >>>