To increase the visibility of its Carbon Free Programme, Movida is redesigning its stores around Brazil to include the programme at the very forefront of its brand! The new store design also includes the Black Jaguar Foundation logo, which we are extremely proud of. Movida is the first car rental company to create a Carbon-Free programme, with the goal to compensate 100% of their carbon emissions by the end of 2030.
In 2019, Movida started the carbon compensate partnership with the Black Jaguar Foundation as a way to support one of the largest nature corridors in the world, the Araguaia River Biodiversity Corridor. The Black Jaguar Foundation-Movida partnership will result in one million native trees being planted, during 2020-2022, in the heart of Brazil. And much more to come!