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Webinar: Conscious Capitalism, Carbon Capture & the BJF

By 26. November 2020October 13th, 2021News Home


On October 28, 2020, the Conscious Capitalism Institute hosted a very special webinar 

During this Webinar, we discussed the role of business in global climate change mitigation.

After an introduction to the Conscious Capitalism Institute, BJF Founder Ben Valks shared the story of the Black Jaguar Foundation and updated us all on some of the latest progress from the huge Araguaia Corridor Project.

Next, we heard from Movida Rental Cars, BJF partner, and one of the first publicly traded B-corp certificated companies in Brazil. Movida shared how it is developing its strategy to reach the commitment to be Carbon Neutral by 2030, and why they chose to support the Black Jaguar Foundation by planting 1 million native trees in the Araguaia Corridor by the beginning of 2022!

Later broadening the discussion to explore possible ways for companies to strengthen their awareness and actions towards carbon mitigation.

To finish, opening up to questions from the audience which covered a wide range of topics; from the overall impact of the Araguaia Biodiversity Corridor to the opportunities for corporate sustainability initiatives to the future of the carbon market in Brazil.

We want to say a huge thank you to the Conscious Capitalism Institute Brazil, on top of being amazing advocates for this project and providing support to us through the SOS Araguaia campaign and this Webinar, they have also donated a tree on behalf of each of their associates!

Thank you for the support and for inspiring a new way to conduct business in Brazil!

If you missed this important webinar, watch here!
Find out more about our speakers:
Renato Franklin 

Graduated in Business Administration and Accounting Sciences, with an MBA in Finance from IBMEC, Specialization in Strategic People Management from FDC and INSEAD / France, and Executive Leadership from IMD (Institute of Management Development) / Switzerland. From 2010 to 2013, he worked as General Manager at Vale SA in the areas of Finance, Supplies and Strategic Planning, and from 2013 to 2014 he worked as a leader in the Supply area at Suzano Papel e Celulose. Renato entered Movida as an Executive Officer in May 2014 and in 2015 was elected the Chief Executive Officer.

Dario Neto

Former CEO of Grupo Anga, Current General Director of Instituto Capitalismo Consciente Brasil, where he was also an adviser in the 2017-2020 management, an HSM columnist on healing leadership and a delegate from Brazil at Y20 in 2019. He is also an advisor to Flash Engenharia representing the Group Anga in its first invested industry.

Ben Valks

After his studies at the Haarlem Business School, Ben established the company ‘Salesteam Middle East’, to represent large manufacturers in the water sector in 16 countries in the Middle East. After 12 years in the Middle East growing his company, he decided at the age of 34 that it was time to shift focus. Time to explore. Time to give back to our vulnerable planet.

After various intense adventures, including being the first Dutchman to compete in the 1600km Iditarod sled-dog race in Alaska, Ben spent time in Brazil and began a new mission. To document the elusive Black Jaguar in the wild. However after 22 expeditions, no Black Jaguar was found, only drastic deforestation and a rapidly disappearing ecosystem. Highly motivated to make a difference, he established the Black Jaguar Foundation to embark upon one of the world’s largest reforestation projects in Brazil.

Tarcila Ursini (Mediator)

Tarcila is an independent advisor to large companies, impact startups and civil society organizations, such as Instituto Capitalismo Consciente Brasil, Banco Santander, Duratex, JSL / Movida Group, Baumgart Group. She is also a professor and speaker on the theme of governance, sustainability and the new economy. Passionate about music, art and nature, with a strong desire to stimulate transformation and connections, she gives much value to the power of relationships, both in personal life and in business