Skip to main content
All Posts By

Ana Paula Mendes

Meet our new BJF ambassador: Humberto Tan

By News Home

We are extremely honoured to officially welcome to the team, our newest ambassador, Humberto Tan!

Humberto Tan is one of the most well-known TV personalities in the Netherlands. He was born in Suriname, a vast country north of Brazil in South America. Together with his mother, two brothers, and sister, he emigrated to the Netherlands when he was about 4 years old.

In 1991, he finished his Law Master’s at the University of Amsterdam, and started his TV career. From the early start in his TV career, he was the host of the following programs: NOS Studio Sport, NOS Journaal, RTL Late Night, Holland’s Got Talent, and UEFA Champions League, just to name a few. He hosted the daily famous talk show RTL Late Night over 1000 times!

Humberto went on to win many awards in TV and Radio, including: The Zilveren Televizier-Ster (which he won two times), the Sonja Barend Award for best TV interview of the year, and Broadcast personality of the year.

In August 2023, he proudly accepted the invitation to become Ambassador of the Black Jaguar Foundation.

Why did Humberto Tan join BJF’s mission of hope and action?

In 2023, Humberto Tan made a documentary film called “De Jacht op de Jaguar” (The Hunt of The Jaguar) which revolves around the importance, beauty and also the illegal hunt of Jaguars in Suriname.

Like the founder of BJF, Ben Valks, Humberto went on a search for the Jaguar to learn more and try to make a picture of this majestic and iconic animal. As a result, he made a documentary film about his journey in search of the Jaguar and Ben started the Black Jaguar Foundation.

“What we all share in the Foundation is how we want to leave this world, when we’re 105 or maybe older, with nature in a stronger, better and healthier way than it is at the moment. 1,7 billion native trees will help to achieve this goal”, says Humberto Tan.

Next to the Black Jaguar Foundation, he is already an ambassador for the Dutch Red Cross, WWF the Netherlands and the Nationale Postcode Loterij.

Visit Humberto Tan’s profile here!

Would you like to join us in realizing one of the longest biodiversity corridors on Earth? Become one of the First 600 to join our mission of hope and action HERE.

Results of the 2022/2023 Planting Season

By News Home

As our field team is ready for the exciting start of another planting season, we’ve taken a moment to reflect on our milestones of the last planting season.

We’re extremely proud of our journey so far. After five planting seasons, including the 2018/2019 pilot project, we can already highlight some excellent achievements:

175 hectares restored and over 437 thousand native trees planted in a single planting season!

The 2022/2023 Planting Season was one of the most challenging for Black Jaguar until now. To achieve our ambitious goal, we have to grow – not only as a team and in number of hectares restored, but also in terms of learning, opportunities and changes.

And the result for the planting season was excellent! In a single rainy season (October through April), our field team carried out ecological restoration on 175 hectares of the Araguaia Biodiversity Corridor – growing and planting 437 thousand native trees!

More than 300 hectares restored by Black Jaguar Foundation

With the last planting season, we’ve now restored over 300 hectares on partner properties in the Araguaia region. This area equates to approximately 680,000 native trees planted by our team.

All these developing species are already part of the ecological corridor that will contribute to bring back the biodiversity of two of the world’s most vital ecosystems: the Amazon Rainforest and the Cerrado.

Activities on 17 partner rural properties

During the 2022/2023 planting season, Black Jaguar worked on 17 partner properties, engaging in both planting and maintenance activities.

This significant growth strengthens our organization locally, and the consistent success of our work year after year instills confidence in other rural property owners in the region.

Expanding the Araguaia Biodiversity Corridor geographically

Black Jaguar is already present in three cities along the Araguaia River: Marianópolis do Tocantins, Caseara (Tocantins), and Santana do Araguaia (Pará) – where are located our main activities and the BJF nursery with a capacity for 500,000 seedlings per year.

Looking ahead to the project’s future, our articulation team continues to work on promoting the organization and the Araguaia Biodiversity Corridor in southern Pará. We hope that in the coming years, many more cities can become part of one of the world’s largest restoration projects.

Now is the time to focus on the upcoming planting season, which is just around the corner. How about becoming a part of this mission of hope and action? Support us!

Would you like to join us in realizing one of the longest biodiversity corridors on Earth? Become one of the First 600 to join our mission of hope and action HERE.

Black Jaguar presents virtually at the Good to Nature Rainforest Festival in China

By News Home

The Black Jaguar Foundation was invited by Good to Nature, a non-profit organization based in China, to virtually showcase Black Jaguar Foundation’s work.  During the Tropical Forest Festival, an audience of students, private sector professionals, and civil organizations from China were introduced to our work.

The goal was to introduce the Black Jaguar Foundation and the Araguaia Biodiversity Corridor, shedding light on the key features of one of the world’s most important tropical forests: the Amazon. The presentation was shared on China’s most popular online platform, with approximately 83.5 million daily active users.

Tropical Forest Festival – Good to Nature

Due to the relatively small distribution of rainforest in the total land area in China, there is limited knowledge about these ecosystems. Hence, Good to Nature decided to host a festival filled with activities and lectures to give the Chinese audience a chance to appreciate the beauty and significance of tropical forests worldwide.

The event’s purpose was to emphasize the importance of biodiversity and the restoration of these ecosystems, particularly promoting projects and activities around the world dedicated to protecting and restoring tropical forests.

Introducing the Amazon Rainforest to the Chinese Audience

During the presentation, Joel Boele, Community Outreach Coordinator, explained where we operate, the unique aspects of the Araguaia Biodiversity Corridor, characteristics of the region’s flora and fauna, and underscored the impact of our project on the environment and the local population.

It was an excellent opportunity to engage with a diverse audience and exchange experiences with other participants at the event.

Audience insights and feedbacks

After the lecture, students applied their newfound knowledge to design exhibition panels. During the preparation, they not only relied on the information shared by Black Jaguar but also conducted further research on the Amazon Rainforest.

One week after the presentation, Good to Nature sought feedback from the students who attended. Here are some testimonials:

“As a city-raised child, I could only learn about the rainforest through documentaries. Participating in this rainforest citizen education program brought me so much joy! I feel that my love for nature has found a home, and my life has become more fulfilling. In the future, I hope not only to promote the importance of the rainforest to others but also to apply the knowledge I learned here to restoration efforts, such as tree planting.”

– XU Xinyu

“As a future guardian of the rainforest, I realized the challenges of this role. Not only are there unexpected incidents to handle, but we also need to respond to unexpected questions from visitors. This taught me to be adaptable. I also learned a lot about the rainforest here and can now share that knowledge with others.”

– LIU Yichen

“Participating in the Future Rainforest Guardian Program made me realize the importance of rainforest conservation, especially in the face of global warming. Rainforest restoration can help mitigate global warming, as the rainforest plays a crucial role in carbon storage. Additionally, rainforest restoration contributes to the recovery of ecosystem services, including climate and water regulation, providing habitats for various plants and animals. When the air and water are cleaner, we can have a better living environment!”

– LI Zhongze

About Good to Nature

Good to Nature is a non-profit organization based in China dedicated to the restoration and protection of ecosystems. The organization is committed to promoting the protection and revitalization of ecosystems in China. They work not only on restoring tropical forests but also on promoting the importance of tropical forests and encouraging the Chinese population to participate in their restoration and protection.

We would like to express our gratitude to Good to Nature for giving us the opportunity to present the Araguaia Biodiversity Corridor to an enthusiastic audience committed to building a better tomorrow for all of us. It’s heartwarming to see so many young individuals determined to protect our forests.

Would you like to join us in realizing one of the longest biodiversity corridors on Earth? Become one of the First 600 to join our mission of hope and action HERE.

Interview with Carlos Félix: get to know our rural landowner partner

By News Home

The Araguaia Biodiversity Corridor is only possible thanks to the rural partnerships we’ve established. Our project aims to help rural property owners along the Araguaia River in regularizing their lands according to the Brazilian Forest Code. It also allows to restore areas with environmental deficits by connecting fragments of native vegetation and creating an ecological corridor.

In recent years, our community of rural partners has grown significantly. There are now more than 20 producers who agree that agricultural production and sustainability can – and should – go hand in hand. Because of this, we would like to introduce them to you!

The first to participate in this series of interviews is Carlos Félix, the owner of Fazenda Bela Vista in Caseara (TO).

Watch Carlos Félix’s video testimonial!

Check out our conversation and discover how this partnership began and continues to grow stronger:

Interview with Carlos Félix, owner of Fazenda Santa Fé

Could you start by telling us where your rural property is located?

CF: I’m based at Fazenda Bela Vista, in the municipality of Caseara (TO), on the banks of the Araguaia River.

Tell us a bit about Fazenda Bela Vista…

CF: Fazenda Bela Vista covers 1,500 hectares. We engage in cattle farming and soybean cultivation. Approximately 51% of the total area is protected, including Legal Reserves and Permanent Preservation Areas (APPs).

What actions and initiatives at Fazenda Bela Vista are related to biodiversity?

CF: Our actions involve complying with the management controls required by Brazilian legislation for the preservation of fauna and flora. In other words, we only work on operations in areas designated for livestock and agricultural production. We do not allow any work in protected areas.

Another action is the partnership with Black Jaguar and their project to revitalize a small Permanent Preservation Area here on the property.

Fazenda Bela Vista has 51% of its total area preserved. 35% is Legal Reserve, as required by the Brazilian Forest Code – and everything is duly documented and registered. There is also a Permanent Preservation Area measuring 1.2 km in length by 500 meters in width along the banks of the Araguaia River. Additionally, we have lakes on the farm with their respective preserved APPs. All this preserved area is condensed into one region, creating a significant ecological corridor.

How did the partnership with Black Jaguar begin?

CF: It began at the end of 2021 when I received a visit from Ben Valks (Initiator) and Marcelle (Articulation Coordinator). They came here to visit and present the project. As soon as the presentation was over, I said, “Ben, you can count on Fazenda Bela Vista; we’re in this project together.”

What are the benefits for you as a rural producer in this partnership with Black Jaguar?

CF: The main benefit is the revitalization of the Permanent Preservation Area we have on the farm. We believe that with this revitalization, we will ensure or even increase the water supply at the farm’s spring.

Another significant benefit is related to legislation. When Black Jaguar, as an organization, comes to rural producers with this project to regularize degraded areas, it’s a huge benefit. Black Jaguar is already taking the lead in solving any issue related to Brazilian Forest Code requirements. When financial institutions start demanding the regularization, we will be ready, and we won’t have difficulty going to the market to seek capital.

So, it’s a great benefit for us, and I can’t see why a rural producer wouldn’t embrace this cause.

What motivates you to work in partnership with Black Jaguar?

CF: I am passionate about the environment. In fact, I have a postgraduate degree in environmental science. I am passionate about preserving both fauna and flora. That’s what gives me pleasure in working with Black Jaguar, knowing that they have a tremendous challenge ahead and are concerned about preserving the banks of the Araguaia River.

What do you think of Black Jaguar’s approach to restoration work?

CF: I believe Black Jaguar is on the right path. They have a well-thought-out plan, a well-structured project, and a down-to-earth approach. In their initial contacts with new rural partners, their professionals are very efficient, respectful, and non-imposing. They come to present the project, and it’s up to us to accept it or not. Additionally, Black Jaguar doesn’t have a goal of expanding at all costs; they grow as they implement their projects.

Do you feel that you are now contributing to ecological restoration?

CF: Yes, and not just me, but other producer partners of Black Jaguar whom I’ve interacted with also feel the same way.

Would you recommend this partnership to other rural producers?

CF: I would not only recommend it but also advocate for this idea. Wherever I go, among the producers I know, I talk a lot about Black Jaguar. When people approach me because Black Jaguar has contacted them, I am an enthusiast. I say, “let’s do this because it’s a project that will succeed”. It’s a very interesting project for rural producers, for Black Jaguar, and even more so for nature. It’s possible to produce and preserve. Production and preservation can very well go hand in hand.

Why is Black Jaguar the best choice for you?

CF: Because they have a group of highly skilled professionals, a serious and well-structured project. Despite the difficulties, they continue to overcome various obstacles. They’ve also formed partnerships here in Brazil. Fazenda Bela Vista received two producers who, after the visit, became partners of Black Jaguar.

Mr. Carlos Félix, thank you very much for the interview! Is there anything else you’d like to add?

CF: I would just like to add that we in agribusiness are often seen as destroyers of the environment. But here in Tocantins, what we’ve noticed is that rural producers are very concerned about the environment and compliance with the law. Otherwise, we wouldn’t be embracing Black Jaguar.

Our deficits happened in the past, and we carry that legacy. In the past, we weren’t held accountable for Legal Reserves and APPs, but today we have this concern about protecting the environment and, at the very least, complying with Brazilian law. About a year ago, we established the Tocantins Sustainable Development Association, in the Araguaia Valley.

This association is committed to sustainable production. More and more producers are joining because they are concerned about environmental issues. We need to produce food; the world needs food. But on the other hand, we also need to contribute to the environment.

Would you like to join us in realizing one of the longest biodiversity corridors on Earth? Become one of the First 600 to join our mission of hope and action HERE.

Check out the 2022 BJF Annual Report!

By News Home

We are proud to share with you our 2022 Annual Report, inviting you to experience our key milestones and initiatives, by reading and watching the inspiring videos.

Please click on “full screen” on the right bottom to see the report in an optimised way.

Our ’22 accounts and processes have been again audited and approved by BakerTilly. This process took many months, hence the delay in having the final audited report ready for you.

To carry out our largest planting season to date, we expanded our community of local landowners and launched the Araguaia Seed Network, a seed collective that’s already economically benefiting dozens of families in Santana do Araguaia and the surrounding region. 2022 also marked the start of production of seedlings in our new nursery with a capacity of 500,000 seedlings per year.

These amazing achievements wouldn’t have been possible without your unwavering support: Thank you!

Take a glimpse at many of our 2022 accomplishments:

The upcoming planting season will be just as challenging as the previous one. More than ever, we are counting on your support to help fund the growth of our trees and operations.

Kindly share our Annual Report 2022 with your friends, colleagues and family so that, together, we can reach even more organizations and individuals interested in building a greener future for all.


Environmental education: acting sustainably on a daily basis

By CAIXA, News Home

Earlier this month, we conducted an environmental education activity at the Escola Municipal de Ensino Fundamental Professor José Ribamar, in Santana do Araguaia.

Our field coordinator, Carlos Eduardo Batista, showed elementary school students how to act more sustainably on a daily basis, and introduced them to the Black Jaguar Foundation’s mission.

An introduction to ecological restoration

The event started with an introduction activity, where the children passed around a native seedling as they told each other their names, age, and favorite tree. Students were told to take care of the seedling, as they would plant it later on.

When asked about the BJF’s mission, many of the students responded that they thought the BJF protected Jaguars or took care of other animals. As Carlos explained, it is much bigger than that. The project has a more direct link to each of the children’s lives. The BJF aims to ecologically restore the Araguaia Biodiversity Corridor, surrounding the Araguaia River. The river is the main water course in the region, and pertinent to the livelihoods of the community.

After recognizing the importance of preserving our ecosystems, Carlos presented on how to live more sustainably. Some of the ideas he mentioned were: encouraging their families to separate the garbage at home, using reusable cups, reducing the use of plastic, among others.

Finally, a workshop was held on how to plant a tree in a backyard or on a farm!

The process was very participatory and dynamic – see some of the photos below:

Meet our new partner: LA PACHAMAMA

By Allgemein, CAIXA, News Home

Like the Black Jaguar Foundation, LA PACHAMAMA believes nature and humankind depend on each other, and aims to restore a balance between the two.  

That is why we are so excited to present them as our latest partner! LA PACHAMAMA creates beautiful sarongs, wraps, and accessories that contribute to a positive, lasting impact for future generations. Their materials are all plant based, biodegradable, and are made in a Fairtrade factory in India. 

With every purchase of their Black Jaguar print Sarongs/Wraps or Kimonos, a donation is made to The Black Jaguar Foundation. So far, 29 trees have been donated! Enter the code BLACKJAGUAR to get 20% off your purchase! 

Find out more about LA PACHAMAMA on their website!

Donate a Tree for Easter

By Allgemein

Have you ever heard of easter trees?

It’s a very simple concept. Instead of (or as well as) buying eggs made of chocolate this Easter, you give the gift a new native tree. With this native tree you’ll be restoring our most vital ecosystems, bringing back biodiversity and helping to preserve our planet for future generations.

Bring more life and hope this Easter, all it takes is one tree.

Tree Planting Season 2020-2021

By News Home


When you donate a tree, you choose to make a difference for the future of our planet and for the communities living along the Araguaia river. But when you’re so far away from the tree planting action, it can be hard to visualise this impact.

We want to bring you to the Araguaia Biodiversity Corridor and show you the impact your donations are having. It’s time for you to meet the people planting your trees and see the planting in action!

By now you’ve probably been introduced to some of our team but we’re growing and this planting season our team in the field grew to 36 local tree planters! Thanks to our dedicated local team, our amazing partner landowners and you, our community, 80,000 trees are being planted this season. These 80,000 trees are part of our first million trees which are being planted with the incredible support of Movida and One Tree Planted.

Now let’s meet the team and take a look at the amazing planting progress.

Part of the Black Jaguar Foundation 2020-2021 Planting Team at Fazenda Cedro.

World Wildlife day 2021

By Allgemein, News Home

Wednesday, 3rd March is World Wildlife day!

Each year World Wildlife day focuses on one theme which is of the utmost importance for the preservation of our planet’s wildlife. This year, the day is being celebrated around the theme of Forests and Livelihoods: Sustaining People and Planet“. 

The aim is to highlight the central role that forests and ecosystem services play in sustaining the livelihoods of hundreds of millions of people globally. In honour of this day, we’re launching billboards across the Netherlands, asking you to support the preservation of our forests and Donate a Tree!

Nature is crucial for each and every person living on earth. However, for local communities and indigenous peoples, their lives and livelihoods and so intertwined with the natural processes that are increasingly threatened as deforestation and biodiversity loss increase. 

It is estimated that between 200 and 350 million people live within or adjacent to forested areas, with roughly 28% of the world’s surface currently being managed by indigenous peoples. ( Not only do these people rely intimately on the preservation of nature, but that we in turn rely on them to conserve the wildlife that is so essential for human survival. 

This world wildlife day is drawing attention to these communities and the initiatives that are working together with them to create sustainable models of forest conservation, that take into account the livelihoods and well-being of these guardians of the forests.

At the Black Jaguar Foundation, we’re working together with local communities to learn about their needs and requirements for ecological restoration. Taking into account economic return and social impact to create sustainable models of restoration. This means we make a unique plan for each area of land, together with the farmers, to assess how models for agroforestry or sustainable timber systems may work together with the restoration of biodiversity.

The aim is to restore forests that last! By working with local communities these forests become an asset to the community. Not only because of the impact of restored ecosystem services but because of the impact for livelihoods and for the community as a whole. (Find out more from the 2019-2020 Impact study)

You can take action today and help protect our forests and all those who rely on them. Donate a tree!