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New partner alert: Welight

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The BJF is extremely happy to become one of the first organizations in Europe to partner with emerging social business- Welight.

Welight is making giving both simple and transparent. They firstly offer blockchain technology solutions, which allows individuals and companies to track the results of their donations through the Welight platform.This ensures legitimacy in an organization’s management of funds. Cash flow is tracked and partner charities like BJF register results using a decentralized, immutable and auditable transparency system based on blockchain. Secondly, Welight make it possible for consumers to generate donations when buying products and services online and at physical stores. This is at no extra cost to the consumer. Companies and stores that opt into Welight donate a part of the profit generated on each purchase to an organization of their choice.

Welight is an incredibly innovative business model and they have already found success in Brazil, distributing around $R500.000 to social causes so far. They are now emerging into a European market and BJF is one of the first organizations they have approached. We couldn’t be more pleased to cooperate with this platform of the future!

Holistic farming creating change in Brazil

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The Farm of the Future is an enterprise of Guilherme Tiezzi, one of our partner landowners. He proposes a complete shift in the way agrobusiness relates to natural resources, wanting to create a true social impact in the region. In July, Tiezzi promoted a one-week Holistic Management Course at his property which our forest engineers were able to attend! 

Here, they had the opportunity to learn more about sustainable cattle raising and property management. Our BJF Brazil team also had the opportunity to present their work and show attendees the preparation of our Restoration Demonstration Unit, which will be taking place in the Farm of the Future. This was an amazing learning experience for us, and a great opportunity to inform more people about the crucial work the BJF is doing!

Jaguar Parade 2019!

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This September artists Ivan Nisida and Andrea Tolaini painted one of the 100 Jaguar statues that will be on display during October and November in São Paulo to raise awareness about the immediate need for conservation and restoration efforts in Brazil and worldwide! 

Our Jaguar has been inspired by our work restoring the biodiversity of the Araguaia region and this beautiful piece of art will be available for auction on the 29th November – with the proceeds going to help the BJF progress in our mission!

The Jaguar parade, like the BJF, is motivated by the impact that increasing environmental degradation has had in recent years! The parade invites organisations and companies to take part in this important event, not only to raise money for their respective causes but also to raise awareness about the rapidly decreasing biodiversity occurring in Brazil and around the world! 

According to IBAMA, in Brazil, the Jaguar is considered extremely vulnerable and falls under the category ‘almost threatened’ by extinction. This declining population is largely a result of deforestation, poaching and pollution, making projects, such as our regeneration of the Araguaia corridor, extremely vital to these efforts to bring back native animals and plants! 

Thank you to our Brazilian sponsor and the Jaguar Parade for allowing us the opportunity to be involved in this event!

Accenture and BJF join forces

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The BJF are extremely pleased to announce our partnership with Accenture is stronger than ever! Accenture, the leading Salesforce Implementation Partner is a world-renowned company that provides a wide range of premium cloud strategy and technology consulting, as well as cloud implementation, integration and management assistance.

Accenture has supported the BJF by aiding our migration from the Salesforce “Classic” UI to the “Lightning Experience” UI. The migration was realized in record time of 3 weeks, helping us immediately with the day-to-day management of our tasks! By helping the BJF to update our customer relations management tool, Accenture has been a key and supportive partner for our project, boosting our productivity and efficiency.

We are immensely excited to be working with Accenture in this effort, read more about this exciting partnership and how Accenture support the BJF below!

Making a difference for NGOs with Salesforce | Accenture Insights

While we have a broad range of clients in all kinds of sizes, industries and countries, we take great pride in the work we do for NGOs. Not because we see it as a great PR opportunity, but because doing good is in our DNA.

Website update: We are now live in Portuguese!

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The BJF are proud to announce our Portuguese site is now live! This is a crucial step in our journey as it means we are now able to engage more readily with our Brazilian audience and keep them informed and up to date on all of the progress that’s taking place! 

We want to make sure that as many people as possible are aware about this vital work that is taking place in Brazil, and the implications it has for the global population. This website is the main outlet for tracking the BJF project, learning more about its importance and what you can do to support us in our mission. You can view our Portuguese website by clicking on the Brazilian flag in the top left corner of the page! 

This website has been made possible due to two of our amazing and dedicated partners!

Elevate are an agile company that create state of the art websites. Upon meeting the owner, Patrick Wachner at a workshop and presenting our project to him at a meeting in 2015, Mr. Wachner agreed to aid us in our goal and help assist with the creation of our new BJF website. It is largely thanks to the support of this innovative organisation that we have been able to launch our new website! You can see how they promote their work for the BJF here

We are Brain have been another vital component in this process, as a web and IT development firm they have brought this new website to life, assisting with everything from exploratory research and analysis to design. We thank them greatly for their support!


Meet More Amazing Donors: Hadassa and Tomas

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This month, two of our amazing donors completed the bridge to bridge run in Arnhem, Netherlands, in aid of the BJF, find out more here! Both dedicated supporters, this is one of many ways Hadassa and Tomas have contributed to the BJF!

As a Biologist from Brasília, Hadassa is passionate about the potential for our project to help restore the ecosystems of the Cerrado Savanna and Amazon and bring back water security to these areas!

When in balance, the earth’s ecosystems provide mankind with suitable living conditions such as clean air, fresh water and soil. In many cases these conditions provided by nature are taken for granted. For instance, the value of clean air and drinking water might not be taken into account as important factors when developing our societies and economies. In such cases, decisions are made leaving natural systems out of consideration.

In order to make the benefits that we receive from ecosystems measurable and link them with human activities, the concept of Ecosystem Services was developed. Ecosystem Services is a concept where natural services are given economic value/worth in order to bring these services into consideration when making decisions. Ecosystems services include for example, provision of food and raw materials, nutrient recycling and soil formation.

Naturally, water is also one important service provided by ecosystems. Ecosystems provide fresh water that is directly consumable by living beings. That is of course, of extreme importance for us as well, especially when considering that most of the water on our planet is sea water. Other water related ecosystem services are climate regulation, through humidity and temperature control amongst other things, and the provision of fish stocks.

Water related ecosystems services are not only linked to aquatic ecosystems but also to terrestrial ecosystems. For example, vegetation plays a key role in water retention and groundwater recharge, two important aspects of the water cycle. From this perspective, restoration projects, such as the Araguaia Corridor project, do not only contribute to increase/maintain terrestrial ecosystems services such as biodiversity and carbon sequestration, but also contribute – and are essential – to water related ecosystems services.

By Hadassa Moreira and Simon Holsteijn, IMD


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The news about this years dramatic forest fires in the Amazon and Cerrado in Brazil are making headlines worldwide. BJF is on top of the developments. At least the current destruction is not within the Araguaia Biodiversity Corridor region or near our forest restoration sites. The areas most affected by the destruction are the southwest of the Pará state and the state of Rondônia.

The news of these fires has strengthened our determination to plant more native trees and to work harder at pursuing our mission, to bring life back to degraded lands in the heart of the Amazon and Cerrado!

Governments around the world change every so many years. We will not change our purpose and mission, and with your support we will expand our restoration work on the ground. We are here to stay! 

Yesterday, a global platform Fight for the Amazon was launched by WeLight and BJF was chosen as one of the non-profit partners for the campaign! Really amazing! We have also received lots of positive social media attention in the past few days.

Still, we are 100% dependent on donations and contributions from people like you. If you are not a BJF donor or partner yet, you can get involved now by making your donation today.

2 years old Lenn Jonkers is our youngest ever sponsor

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What an example Lenn Keyhan Yonkers and his parents are setting! Lenn is a two year old boy who lives in the Netherlands. For his second birthday, Instead of receiving luxury toys,  his parents and loved ones collected money so that trees can be planted in his honor along the Araguaia Biodiversity Corridor. 

The BJF has provided a certificate to Lenn, pinpointing exactly where his trees will be planted. He will also receive update every 6 months about how his trees doing. When he turns 15 his parents intend to take him to the site of his then fully developed patch of forest!  Lenn and his parents are truly setting a great example. Their donation shows how young children can already have a positive impact on the environment!

French Consulate in Brazil chooses BJF

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The BJF is positively engaging with the French community in Brazil! 

To celebrate the 14th of July French National Party, an event was organised by the French Consulate in São Paulo. The event was sponsored by 43 French companies and the BJF was one of two charities chosen to be promoted! Media agency Hud made an impactful video trailer for the event which included BJF and was presented to more than 700 people, including São Paulo Mayor, Bruno Covas. We are honored to be the charity of choice on such a prestigious day with one clear goal: planting 1 million native trees together with the incredible French community.

Engaging new landowners: BJF Araguaia roadshow

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Last July our forest engineer- Eduardo Oliveira – and our project coordinator – Dimitrio Schievenin – went on a roadshow throughout the Araguaia region. The goal of the roadshow was to spread the news about the BJF to new landowners, regional stakeholders, and public agencies. They had many meetings, including with the secretaries of environment of Marianópolis, Caseara and Santana do Araguaia, secretaries of agriculture of Caseara and Santana do Araguaia, members of rural syndicates and agencies of Tocantins State. There was great interest to learn more about the project and the advantages of ecological restoration from all of these entities.

It was impressive to see the commitment of public agencies to the environment- even in very small towns! Angela Barbosa, secretary of environment of Marianópolis, was very proud to partner with the BJF and promised an articulation with local landowners. Legislators of Caseara suggested schoolchildren visit BJF nursery for environmental education. The BJF really looks forward to help these municipalities in re-greening areas of their land. 

You can see the local newspaper article written about the BJF here