On June 1, Rituals, the global wellbeing and cosmetics brand, demonstrated the power of collective action by supporting Hike4Nature during their Global Impact Day.

While team Hike4Nature embarked on its extraordinary 2,600 km journey from Amsterdam to Shanghai to Lisbon, Rituals HR employees across 10 cities around the world took thousands of steps of their own in support of the very same mission.

Rituals team taking action for Hike4Nature

Together, they walked the symbolic distance of 2,600 kilometers — the exact length of the Black Jaguar Foundation’s Biodiversity Corridor and the same distance team Hike4Nature will cover during its inspiring journey across Europe.

One day. One distance. One shared purpose.

From Amsterdam, London, Dublin, Paris and Shanghai to five other cities around the world, Rituals employees came together to walk, fundraise, and support nature restoration.

More than 200 Rituals employees even created their own fundraising campaigns for Hike4Nature, mobilizing colleagues, friends, and family members around a shared purpose.

As one Rituals employee beautifully expressed:

“I am hiking with my amazing Rituals HR teams in support of a greener planet! Every kilometer walked contributes directly to the reforestation efforts of the Black Jaguar Foundation.”

The enthusiasm, energy, and commitment shown by the Rituals teams demonstrated how companies can unite employees around a common purpose and create meaningful impact for nature.

We extend our sincere gratitude to Anne Jaakke, CHRO of Rituals, and everyone involved across the globe for making this inspiring initiative such a great success.

Together, you have shown that every step truly counts.

Join Hike4Nature with your company

Interested in joining Hike4Nature with your company?

Simply send an email to m.scottini@black-jaguar.org or info@hike4nature.nl and discover how your teams can contribute to realizing the longest biodiversity corridor on Earth.