“Co-creating partner strategies for the BJF to build local brand awareness.”
Gina van Dijk
Director Institutional Division – MCI Rio de Janeiro
MCI is the world’s leading provider of strategic engagement and activation solutions and has been a key driver of innovation in the meetings, events, association and congress industries since 1987. MCI’s 1,600 experts in 60 cities and 31 countries help clients to unlock their potential and deliver real change. In Brazil, MCI has two locations: São Paulo and Rio de Janeiro where Gina van Dijk is the director.
How we relate to the BJF
Gina van Dijk leads the MCI Rio team and has been supporting the BJF from the start. Not only with innovative ideas to co-create win-win partnerships between its clients and the BJF, but Gina has also introduced the BJF to its partner PróResult in Sao Paulo. PróResult now administers the BJF accounts and sponsors the BJF with office space, services and facilities.The MCI Rio team received a one-day BJF training on the mission and goals of the foundation, which will be the first step to link the BJF with the enthusiastic team of MCI and its clients.