“The project is very concrete and with very well identified goals. When we pull this off then I’d like to say: ‘I was part of that’.”


Manager Sales & Marketing – Jaguar Cars

About us

Jaguar Land Rover is the UK’s largest automotive manufacturing business. It was built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel drive vehicles, and Jaguar, one of the world’s premier luxury sports saloon and sports car marques. Under the ownership of Tata Motors Limited, Jaguar Land Rover is transforming its business to realize the full potential of its brands and deliver profitable results. Driving the business is a world-class team of 32,000 people globally. In addition, Jaguar Landrover supports more than 210,000 UK jobs through the supply chain, dealer network and wider economy.

How we relate to the BJF

“We feel that we have a place for an initiative in the framework of our sustainability strategy. Jaguar as a company is also looking at the world in which it lives and operates, and this specific concrete project fits us very well. It is run by people with a lot of passion and dedication, which is something that we can relate to, that’s also part of our DNA and that of our customers.

I think the world needs projects like these. We have already committed ourselves to support the foundation in the Netherlands. We work in a global context and we want to take this partnership as far as possible. So there is more to come!”