“Proud supporter of the Black Jaguar Foundation

Michele Morrisette

Digital Strategy Executive

About me

I’m a customer-centric strategist and innovator passionate about humanizing customer and user experiences.  A full-stack digital professional, with a minor in change management, I have been on the leading edge of digital since the beginning when it was called “new media.”

When leading overall business strategy I do so with customer experience at the forefront of the design. Why? Because happy customers help grow the business and cost less to engage with than unhappy customers.

Planning around the customer experience also reduces the risk and costs associated with post go-live technology rework when change requests to “improve” the just-launched tool come pouring in. Building and developing the right team, with the right skills, at the right time allows me to design an optimal approach for each situation.  Eliminating outdated, inefficient and fragmented business technologies, replacing them with exciting, holistic and elegant solutions that internal and external end-users love makes me happy.

How I relate to the BJF