EVERYTHING YOU WANT TO KNOW
ABOUT THE BJF
EVERYTHING YOU WANT TO KNOW
ABOUT THE BJF
WHY THE NAME BLACK JAGUAR?
The black jaguar is not the focus but the icon of our foundation. It symbolizes the precarious future of the entire Amazon and Cerrado as well as the endangerment of our own species. Moreover, the black jaguar is a magical animal. Its strength, intelligence, elegance and perseverance to survive are characteristics that we aim to unite with the brand proposition of the BJF.
WHAT IS YOUR MISSION?
We are driven to restore the balance between nature and mankind. We offer a tangible solution for the drastic degradation of two of our most precious ecosystems: the Amazon rainforest and the Cerrado savanna in Brazil. With partners who match our values, we will reach our goal through well-defined tasks, step by step. We all have the power to change.
WHAT IS THE GOAL OF THE BJF?
The Black Jaguar Foundation pursues one clear objective: planting indigenous trees on a massive scale to help realize the Araguaia Biodiversity Corridor. It will be the longest nature corridor on earth. And it can become the largest reforestation project in South America, to improve the lives of each of us and of all future generations on our planet.
WHAT IS THE PLANNING OF YOUR ACTIVITIES
All of our activities and efforts to ultimately accomplish our tasks for the Araguaia Corridor in Brazil can be divided in 3 phases:
laying the groundwork for our foundation
generating the required funds in cash
carrying out the tasks in the field in Brazil
HOW DID YOU PREPARE FOR SUCH AN ENORMOUS PROJECT?
To prepare ourselves and present our tasks for an enormous project like the Araguaia Biodiversity Corridor to donors, potential sponsors and landowners, we must set high standards for our organization. High standards refer to a professional and unique approach to our (sponsor) partners in terms of systems, marketing and campaigns on the one hand. On the other hand, it refers to our approach to landowners with the best possible technical partners in ecological forest restoration. Until 2017, we have mainly invested in building a solid base for our foundation and in creating the first examples of success. In 2016, we made a start with the fieldwork on the ground in Brazil.
WHAT IS THE DRIVING FORCE BEHIND THE BJF?
The driving force behind the BJF is the large number of dedicated professionals who donate their talent and time, year after year. Many of them fully sponsored and others at heavily discounted rates. Some donate a few hours a month, some work almost full-time! The thousands of man-hours of the BJF Team in recent years have been essential to transition from the Preparatory Phase into the Fundraising and Implementation phases in 2017 and 2018. Our team of professionals has increased to more than 120 members in 14 countries around the world in 2016. Additionally, the BJF Team consists of ‘Official Suppliers’: companies offering their services or products to the BJF at a charitable rate or even fully sponsored.
WHAT ARE YOUR FIRST EXAMPLES OF SUCCESS?
We successfully completed our pilot project of mapping the first 6,000 hectares and selected the best technical restoration partners in Brazil. We created win-win partnerships with the first group of (transition) landowners who truly value the forests surrounding their land and who are now examples for all other landowners in the Corridor. We built a great team of BJF volunteers and we also built the first group of sponsor partners who share our values. We also got some prominent Ambassadors on board and now have a long list of Official Suppliers to expand our offices worldwide. Thanks to the joint efforts of all these contributors to our cause the BJF can develop into a global and inspiring foundation!
WHY DO WE NEED YOU?
We fully depend on you! The Amazon rainforest and Cerrado savanna forest will be restored one tree at a time. We have learned that it takes more than sponsored goods and free services to plant a single tree, let alone millions of them. To be able to build a community of change, carry out the mapping of 10.4 million hectares of the Corridor Zone and to start planting trees on a large scale, we do need your financial support.
WHAT IS YOUR TIMELINE FOR PLANTING TREES?
In 2016, we started our pilot project and first fieldwork in Brazil. We set out to map 6,000 hectares in different biomes, which has proven to be a success. The mapping, however, is only the first of our three tasks. Landowners who were presented with our mission have become partners and are eager to cooperate. In 2017, we carried out the Biodiversity Planning on their farms. In 2018, we built the first nurseries for native trees on their land. The next step will be to plant 350,000 trees as part of the pilot project, and 650,000 native trees as part of the second phase of our fieldwork, together accomplishing the goal of 1 million trees to be planted in 2020. The planting of the first 1 million native trees will set an example for duplicating our success on the ground on a large scale.
WHAT IS YOUR TOTAL BUDGET FOR THE COMING 20 YEARS?
Hundreds of millions of euros, if not several billions, are ultimately needed to realize and monitor the tasks of the BJF in the 2,600 km long and up to 40 km wide corridor. BJF will commission a study into the exact amount of hectares that will have to be reforested and restored in the Corridor Zone. Based on this information, an exact Total Grand Budget can be made for the next 20 years. Estimates are that around 2 million hectares need to be restored with an average of 1200 trees to be planted per hectare, and the cost to plant 1 tree can vary from € 0.40 cents (direct seeding) to € 5 (fully grown seedlings) – including 3 years of maintenance.
WHAT IS YOUR BUDGET FOR THE COMING YEARS?
To start, we aim to raise € 3 million in 2018 and 2019 combined. With this modest and clear budget in cash (not in free goods or services), we can fully execute the first two of our tasks and even make a start with the reforestation itself. We can even complete our Pilot Projects, build the first 3 full operational nurseries and plant the first 1 million indigenous trees! Hereafter, it will be easier to grow the community of change and raise additional funds, because we can show concrete results at scale.
WHAT SPONSOR PACKAGES DO YOU OFFER?
You can choose from 5 different donation packages through our campaign TheFirst600 on this website. Starting with Supporting Friend (€1,000) up to Diamond Friend (€25,000). Each package is valid for 2 years. Anyone can contribute: you can donate on your own, as a group or through your company. Click on the GET INVOLVED button to choose your donation package. We also invite Lifetime Friends and Foundation Angels! For information about these exciting packages and exclusive corporate partnerships, we invite you to contact us directly at email@example.com to set up a meeting.
WHAT HAPPENS WITH MY DONATION?
We aim to be a lean organization with low overhead (15%) and maximum reach (85%) of your donation to our conservation work in Brazil. Each euro or Brazilian real we receive from donors or sponsor partners is used directly or indirectly to realize our 3 tasks towards 1 project: the Araguaia Biodiversity Corridor. Because we are fortunate to have a large number of volunteers who donate their talent, we can set our goal to have an overhead of maximum 15% of all raised funds. In 2015, we had our first full time paid team member, at BJF Brazil. All other work is carried out by volunteers who work pro bono or for charitable rates. BJF Board members and Ambassadors do not receive any financial remuneration.
WHAT IS YOUR TONE OF VOICE?
We express optimism, positivism and a can-do attitude during a time when climate change, food (in)security and the increasing demand for our planet’s resources dominate our media. Instead of complaining and denouncing, we firmly believe we CAN and WILL make a positive and constructive contribution. The building of our green community of transition landowners, entrepreneurs, scientists and artists, will encourage many others to step up to make a difference.
WHAT WERE YOUR KEY ACCOMPLISHMENTS IN 2018?
WHERE CAN I FIND MORE INFORMATION?
The complexity and magnitude of our mission can’t be fully explained on the pages of this Q&A. If you have further specific questions, please don’t hesitate to contact us. Send us an email at firstname.lastname@example.org and we will happily provide you with more information. Thank you for your interest!