{"id":49146,"date":"2026-04-15T16:52:09","date_gmt":"2026-04-15T14:52:09","guid":{"rendered":"https:\/\/www.black-jaguar.org\/?p=49146"},"modified":"2026-04-15T16:52:09","modified_gmt":"2026-04-15T14:52:09","slug":"comunicacao-1-trimestre-2026","status":"publish","type":"post","link":"https:\/\/www.black-jaguar.org\/pt-br\/comunicacao-1-trimestre-2026\/","title":{"rendered":"Atividades da equipe de comunica\u00e7\u00e3o no 1\u00ba trimestre de 2026"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]Entre as atividades realizadas durante o per\u00edodo pela equipe de comunica\u00e7\u00e3o, destacam-se:<\/p>\n

1. Produ\u00e7\u00e3o de v\u00eddeo \u2013 II Encontro Ressemear<\/strong><\/h2>\n

Durante o m\u00eas de janeiro, a equipe de comunica\u00e7\u00e3o finalizou o v\u00eddeo institucional do II Encontro da Rede Ressemear<\/strong>.<\/p>\n

As atividades envolveram a organiza\u00e7\u00e3o e revis\u00e3o do material audiovisual captado durante o evento, com foco em valorizar o protagonismo dos coletores de sementes, o fortalecimento da rede e o impacto da restaura\u00e7\u00e3o ecol\u00f3gica promovida pela Black Jaguar Foundation.<\/p>\n

O v\u00eddeo tem como objetivo apoiar a divulga\u00e7\u00e3o institucional da Ressemear, fortalecer o relacionamento com parceiros e ampliar a visibilidade das a\u00e7\u00f5es desenvolvidas no Corredor de Biodiversidade do Araguaia.<\/p>\n

O v\u00eddeo pode ser acessado aqui: https:\/\/vimeo.com\/1159230056<\/a>[\/vc_column_text][divider line_type=”No Line”][image_with_animation image_url=”49147″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

2. Produ\u00e7\u00e3o de materiais para o II Encontro Ressemear<\/strong><\/h3>\n

Durante o m\u00eas de outubro, foram desenvolvidos diversos materiais de comunica\u00e7\u00e3o<\/strong> para o II Encontro da Rede Ressemear<\/strong>, realizado em 8 e 9 de novembro no Parque Estadual do Cant\u00e3o (TO).<\/p>\n

2. Retrospectiva 2025 \u2013 Black Jaguar Foundation<\/strong><\/h2>\n

Ao longo de janeiro, a equipe de comunica\u00e7\u00e3o selecionou marcos importantes e produziu a Retrospectiva 2025 da Black Jaguar Foundation<\/strong>, reunindo os principais marcos, resultados e a\u00e7\u00f5es desenvolvidas ao longo do ano.<\/p>\n

O material, que foi enviado via e-mail marketing, destacou avan\u00e7os na restaura\u00e7\u00e3o ecol\u00f3gica, fortalecimento de parcerias, expans\u00e3o das \u00e1reas restauradas e iniciativas de comunica\u00e7\u00e3o e engajamento realizadas pela institui\u00e7\u00e3o.<\/p>\n

A retrospectiva foi desenvolvida como uma ferramenta institucional de transpar\u00eancia e valoriza\u00e7\u00e3o do impacto socioambiental<\/strong>, com linguagem acess\u00edvel e identidade visual alinhada \u00e0 comunica\u00e7\u00e3o da BJF.<\/p>\n

O e-mail marketing pode ser acessado neste link: https:\/\/mailchi.mp\/black-jaguar\/neste-dia-de-doar-mostre-seu-amor-pelo-planeta-17295140?e=d85ff7068a<\/a>[\/vc_column_text][divider line_type=”No Line”][image_with_animation image_url=”49148″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

    \n
  1. Relacionamento com a m\u00eddia<\/strong><\/li>\n<\/ol>\n

    Durante o m\u00eas de fevereiro, a assessoria de imprensa da Black Jaguar Foundation produziu dois artigos de opini\u00e3o com foco em temas estrat\u00e9gicos para o debate p\u00fablico sobre restaura\u00e7\u00e3o ecol\u00f3gica.<\/p>\n

    O primeiro artigo aborda a import\u00e2ncia da cultura de filantropia ambiental<\/strong>, destacando o papel do investimento privado no fortalecimento de iniciativas de conserva\u00e7\u00e3o e restaura\u00e7\u00e3o. O artigo pode ser acessado em:
    \n    https:\/\/www.nexojornal.com.br\/filantropia-incentivos-meio-ambiente-projetos-ambientais-no-brasil<\/a><\/p>\n

    O segundo artigo trata do protagonismo feminino na restaura\u00e7\u00e3o ecol\u00f3gica<\/strong>, evidenciando o papel fundamental das mulheres em iniciativas de conserva\u00e7\u00e3o, coleta de sementes e regenera\u00e7\u00e3o de ecossistemas.<\/p>\n

    O artigo foi publicado no portal O Eco e pode ser acessado aqui: https:\/\/oeco.org.br\/analises\/mulheres-sao-a-forca-estrategica-da-restauracao-florestal-brasileira\/<\/a><\/p>\n

    Al\u00e9m disso, a equipe tamb\u00e9m trabalhou na produ\u00e7\u00e3o de um press release em parceria com propriet\u00e1rios rurais<\/strong>, destacando a import\u00e2ncia da participa\u00e7\u00e3o do setor produtivo na restaura\u00e7\u00e3o ecol\u00f3gica. A equipe de comunica\u00e7\u00e3o iniciar\u00e1 o contato com jornalistas para veicula\u00e7\u00e3o.<\/p>\n

     <\/p>\n

      \n
    1. Desempenho no Instagram<\/strong><\/li>\n<\/ol>\n

      Durante o m\u00eas de fevereiro, o perfil da Black Jaguar Foundation no Instagram apresentou o melhor desempenho<\/strong>, refletindo o fortalecimento da estrat\u00e9gia de conte\u00fado e o crescente interesse do p\u00fablico pelos temas relacionados \u00e0 restaura\u00e7\u00e3o ecol\u00f3gica, biodiversidade e impacto socioambiental.<\/p>\n

      Ao longo do m\u00eas, o perfil alcan\u00e7ou 431.826 contas<\/strong>, gerando 732.867 visualiza\u00e7\u00f5es de conte\u00fado<\/strong> e 22.301 intera\u00e7\u00f5es<\/strong>. O desempenho tamb\u00e9m se refletiu no crescimento significativo da comunidade, com 2.118 novos seguidores<\/strong>, totalizando 15.123 seguidores<\/strong> ao final do per\u00edodo.<\/p>\n

      Al\u00e9m disso, o perfil registrou 7.935 visitas ao perfil<\/strong> e 79 cliques em links externos<\/strong>, demonstrando o interesse do p\u00fablico em conhecer mais sobre as iniciativas e projetos da organiza\u00e7\u00e3o.<\/p>\n

      5. Produ\u00e7\u00e3o de certificados \u2013 Dia Internacional das Mulheres<\/strong><\/h2>\n

      Em celebra\u00e7\u00e3o ao Dia Internacional das Mulheres, a equipe de comunica\u00e7\u00e3o desenvolveu certificados especiais relacionados \u00e0 Ressemear, com o objetivo de reconhecer e valorizar a atua\u00e7\u00e3o feminina nas iniciativas de coleta de sementes, restaura\u00e7\u00e3o ecol\u00f3gica e fortalecimento das comunidades locais.<\/p>\n

      Cada certificado foi estruturado em categorias simb\u00f3licas, destacando diferentes contribui\u00e7\u00f5es dentro da rede, como Jovem Destaque da Rede<\/strong>, Restauradora de Floresta<\/strong>, Sabedoria da Floresta<\/strong>, entre outras homenagens que evidenciam o papel essencial das mulheres na conserva\u00e7\u00e3o da biodiversidade.<\/p>\n

      A iniciativa buscou refor\u00e7ar o reconhecimento institucional das participantes, promovendo valoriza\u00e7\u00e3o, pertencimento e visibilidade \u00e0s mulheres protagonistas do processo de restaura\u00e7\u00e3o ecol\u00f3gica.[\/vc_column_text][divider line_type=”No Line”][image_with_animation image_url=”49149″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

        \n
      1. Desenvolvimento de materiais institucionais para o novo viveiro florestal<\/strong><\/li>\n<\/ol>\n

        Durante o m\u00eas de mar\u00e7o, foram produzidos diversos materiais de comunica\u00e7\u00e3o destinados \u00e0 reforma e estrutura\u00e7\u00e3o do novo viveiro da Black Jaguar Foundation, com foco educativo e institucional.<\/p>\n

        Os materiais t\u00eam como objetivo apresentar de forma clara e visual o impacto do projeto, fortalecer a confian\u00e7a de parceiros e apoiar atividades de educa\u00e7\u00e3o ambiental. Entre os principais conte\u00fados desenvolvidos, destacam-se:<\/p>\n

          \n
        • Ciclo de Restaura\u00e7\u00e3o:<\/strong> material explicativo que apresenta as etapas do processo de restaura\u00e7\u00e3o ecol\u00f3gica, desde a coleta de sementes at\u00e9 o monitoramento das \u00e1reas restauradas;<\/li>\n
        • Painel de parceiros:<\/strong> exposi\u00e7\u00e3o institucional destacando organiza\u00e7\u00f5es parceiras, refor\u00e7ando credibilidade e transpar\u00eancia do projeto;<\/li>\n
        • Quadros do projeto AgroRoom:<\/strong> materiais que evidenciam a parceria entre a Black Jaguar Foundation e produtores rurais dentro do processo de restaura\u00e7\u00e3o;<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=”No Line”][vc_gallery css=”” type=”flexslider_style” images=”49150,49151″ onclick=”link_no”][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n
            \n
          • Sequ\u00eancia narrativa da restaura\u00e7\u00e3o:<\/strong> conjunto de quadros para a Sala de Educa\u00e7\u00e3o Ambiental, apresentando visualmente o percurso das sementes, o viveiro florestal e o processo de restaura\u00e7\u00e3o ecol\u00f3gica.<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]Total da Meta 1.1 alcan\u00e7ado: 94,66% (Reprograma\u00e7\u00e3o 5)<\/em><\/p>\n

            As a\u00e7\u00f5es de mobiliza\u00e7\u00e3o comunit\u00e1ria, restaura\u00e7\u00e3o e manuten\u00e7\u00e3o de \u00e1reas degradadas na regi\u00e3o de Santana do Araguaia (PA) e Caseara (TO) fazem parte do programa Caixa Florestas, e s\u00e3o financiadas pelo Fundo Socioambiental CAIXA.<\/em><\/p>\n

            \u00a0<\/strong>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” 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            [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default”…<\/p>\n","protected":false},"author":62,"featured_media":49147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[],"class_list":{"0":"post-49146","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-caixa-pt-br"},"yoast_head":"\nAtividades da equipe de comunica\u00e7\u00e3o no 1\u00ba trimestre de 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.black-jaguar.org\/pt-br\/comunicacao-1-trimestre-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atividades da equipe de comunica\u00e7\u00e3o no 1\u00ba trimestre de 2026\" \/>\n<meta property=\"og:description\" content=\"[vc_row 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