{"id":48451,"date":"2025-10-20T14:43:32","date_gmt":"2025-10-20T12:43:32","guid":{"rendered":"https:\/\/www.black-jaguar.org\/?p=48451"},"modified":"2026-01-15T14:45:51","modified_gmt":"2026-01-15T12:45:51","slug":"comunicacao-3-trimestre-2025","status":"publish","type":"post","link":"https:\/\/www.black-jaguar.org\/pt-br\/comunicacao-3-trimestre-2025\/","title":{"rendered":"Atividades da equipe de comunica\u00e7\u00e3o no 3\u00ba trimestre de 2025"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]1. Artigo de Carlos Nobre publicado no Valor Econ\u00f4mico<\/p>\n

Durante o m\u00eas de julho, a equipe de comunica\u00e7\u00e3o da Black Jaguar Foundation viabilizou a publica\u00e7\u00e3o de um artigo de opini\u00e3o no jornal Valor Econ\u00f4mico, assinado por Carlos Nobre, um dos mais respeitados cientistas clim\u00e1ticos do pa\u00eds e embaixador da Black Jaguar Foundation.<\/p>\n

No texto, intitulado \u201cFloresta restaurada, produ\u00e7\u00e3o fortalecida\u201d, Carlos Nobre defende que a conserva\u00e7\u00e3o e a restaura\u00e7\u00e3o florestal s\u00e3o fundamentais para garantir o futuro da produ\u00e7\u00e3o agropecu\u00e1ria brasileira, refor\u00e7ando que investir na sustentabilidade \u00e9 investir na pr\u00f3pria resili\u00eancia do agro nacional.<\/p>\n

A Black Jaguar Foundation \u00e9 mencionada como uma iniciativa de destaque, que une ci\u00eancia, produ\u00e7\u00e3o e impacto socioambiental positivo ao longo do Corredor de Biodiversidade do Araguaia.<\/p>\n

A escolha do Valor Econ\u00f4mico se deu por ser um dos jornais mais relevantes do Brasil, com alto alcance entre tomadores de decis\u00e3o e forte presen\u00e7a no setor do agroneg\u00f3cio, p\u00fablico estrat\u00e9gico para a expans\u00e3o e visibilidade da BJF. Acesse o artigo aqui: https:\/\/valor.globo.com\/opiniao\/coluna\/floresta-restaurada-producao-fortalecida.ghtml<\/a>[\/vc_column_text][divider line_type=”No Line”][image_with_animation image_url=”48452″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]2. Roteiro do v\u00eddeo promocional da Ressemear<\/p>\n

Durante o m\u00eas de julho, a equipe de comunica\u00e7\u00e3o tamb\u00e9m trabalhou no desenvolvimento do roteiro para o novo v\u00eddeo institucional da Ressemear, projeto mobilizado pela BJF que atua na comercializa\u00e7\u00e3o de sementes nativas do Cerrado e da Amaz\u00f4nia.<\/p>\n

Al\u00e9m do roteiro, tamb\u00e9m iniciamos contato com fornecedores para alinhar as grava\u00e7\u00f5es, previstas para a segunda semana de setembro. O objetivo desse v\u00eddeo \u00e9 apresentar de forma clara e atrativa o trabalho da Ressemear, ampliando seu alcance e estimulando o mercado de pedidos de sementes florestais.[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]3. S\u00e9rie de entrevistas com o Fala Carl\u00e3o na Newsletter<\/p>\n

Iniciamos, em julho, uma s\u00e9rie especial de entrevistas na newsletter mensal da BJF, com conte\u00fados produzidos em parceria com o canal Fala Carl\u00e3o. As entrevistas foram realizadas com membros da equipe t\u00e9cnica da BJF, dando voz \u00e0s pessoas que atuam diretamente no campo e contribuindo para aproximar o p\u00fablico da realidade da restaura\u00e7\u00e3o ecol\u00f3gica.[\/vc_column_text][divider line_type=”No Line”][image_with_animation image_url=”48453″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]Link da mat\u00e9ria completa: https:\/\/www.black-jaguar.org\/pt-br\/fala-carlao-tainan<\/a>[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]4. Dia de Prote\u00e7\u00e3o \u00e0s Florestas<\/p>\n

No dia 17 de julho, a BJF celebrou o Dia de Prote\u00e7\u00e3o \u00e0s Florestas com uma publica\u00e7\u00e3o especial nas redes sociais. O post refor\u00e7ou a import\u00e2ncia da preserva\u00e7\u00e3o das florestas brasileiras para a biodiversidade, o equil\u00edbrio clim\u00e1tico e a produ\u00e7\u00e3o sustent\u00e1vel. E mostrou tamb\u00e9m que nossa equipe de campo s\u00e3o os verdadeiros protetores das florestas, quem fazem com que nosso projeto seja poss\u00edvel.<\/p>\n

A campanha teve como foco engajar o p\u00fablico e ampliar a conscientiza\u00e7\u00e3o ambiental de forma acess\u00edvel e inspiradora.[\/vc_column_text][divider line_type=”No Line”][image_with_animation image_url=”48454″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\u2022 Acesse o post neste link<\/a>[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]5. Collab – Produ\u00e7\u00e3o de Estampas para produtos da Ressemear<\/p>\n

Durante agosto, a equipe da Black Jaguar Foundation realizou uma parceria pr\u00f3-bono com a artista Vanessa Brum para a cria\u00e7\u00e3o de estampas comemorativas em celebra\u00e7\u00e3o ao 2\u00ba encontro da Ressemear. As artes produzidas poder\u00e3o ser aplicadas em camisetas, ecobags, cadernos e outros materiais, fortalecendo a identidade visual do projeto e promovendo engajamento entre participantes e parceiros.[\/vc_column_text][divider line_type=”No Line”][image_with_animation image_url=”48455″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]6. Materiais de apoio \u00e0 SIPAT<\/p>\n

Durante agosto, a equipe de comunica\u00e7\u00e3o produziu diversos materiais de apoio para a SIPAT \u2013 Semana Interna de Preven\u00e7\u00e3o de Acidentes de Trabalho, que ser\u00e1 realizada em setembro. A SIPAT \u00e9 um evento anual voltado para conscientizar os colaboradores sobre seguran\u00e7a, sa\u00fade no trabalho e qualidade de vida, promovendo h\u00e1bitos seguros e prevenindo acidentes.[\/vc_column_text][divider line_type=”No Line”][vc_gallery css=”” type=”flexslider_style” images=”48456,48457,48458″ onclick=”link_no”][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]Esses conte\u00fados foram desenvolvidos para garantir clareza, consist\u00eancia e engajamento, refor\u00e7ando a import\u00e2ncia da seguran\u00e7a no trabalho e da integra\u00e7\u00e3o da equipe.[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]7. Newsletter \u2013 1,2 milh\u00e3o de \u00e1rvores nativas plantadas no Corredor de Biodiversidade do Araguaia<\/p>\n

Durante agosto, a equipe de comunica\u00e7\u00e3o produziu e divulgou na newsletter que a BJF os resultados consolidados da temporada de plantio 2024\/2025 atingimos a marca de 1,2 milh\u00e3o de \u00e1rvores nativas em desenvolvimento no Corredor de Biodiversidade do Araguaia.[\/vc_column_text][divider line_type=”No Line”][vc_gallery css=”” type=”flexslider_style” images=”48460,48459″ onclick=”link_no”][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]A mat\u00e9ria completa pode ser acessada aqui: https:\/\/www.black-jaguar.org\/pt-br\/1-2-milhao-de-arvores-nativas\/<\/a><\/p>\n

A newsletter refor\u00e7ou a import\u00e2ncia das parcerias rurais e institucionais e do trabalho da equipe da BJF, destacando que a conserva\u00e7\u00e3o ambiental e a produ\u00e7\u00e3o agr\u00edcola podem caminhar lado a lado. O conte\u00fado incentivou o engajamento do p\u00fablico e celebrou os resultados alcan\u00e7ados, transmitindo a mensagem de que cada \u00e1rvore plantada \u00e9 um passo importante para o futuro.[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]8. Banner de Educa\u00e7\u00e3o Ambiental para visitas ao viveiro<\/p>\n

A equipe de comunica\u00e7\u00e3o desenvolveu um banner educativo voltado para jovens estudantes que visitarem o viveiro florestal da Black Jaguar. O material foi criado especialmente para apoiar as atividades de educa\u00e7\u00e3o ambiental, ressaltando a import\u00e2ncia do uso de equipamentos de seguran\u00e7a (EPIs) durante as visita\u00e7\u00f5es e manuseio das mudas e sementes. Tudo isso de forma l\u00fadica e inspiradora.[\/vc_column_text][divider line_type=”No Line”][image_with_animation image_url=”48461″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]9. Viagem a campo \u2013 capta\u00e7\u00e3o de imagens e entrevistas para o v\u00eddeo promocional da Ressemear<\/p>\n

Durante setembro, a equipe de comunica\u00e7\u00e3o realizou uma viagem a campo com o objetivo de captar imagens e entrevistas para o v\u00eddeo promocional da Ressemear.<\/p>\n

A equipe visitou todos os 7 grupos que comp\u00f5em a rede de coletores de sementes, registrando depoimentos, atividades e o dia a dia das comunidades. As imagens coletadas far\u00e3o parte do novo v\u00eddeo promocional, que vai fortalecer a visibilidade da Ressemear e que apresentar\u00e1 o trabalho a potenciais compradores e refor\u00e7ar\u00e1 a import\u00e2ncia da restaura\u00e7\u00e3o ecol\u00f3gica realizada em rede. Imagens da visita: Ressemear September[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]9. Viagem a campo \u2013 capta\u00e7\u00e3o de imagens e entrevistas para o v\u00eddeo promocional da Ressemear<\/p>\n

Durante setembro, a equipe de comunica\u00e7\u00e3o realizou uma viagem a campo com o objetivo de captar imagens e entrevistas para o v\u00eddeo promocional da Ressemear.<\/p>\n

A equipe visitou todos os 7 grupos que comp\u00f5em a rede de coletores de sementes, registrando depoimentos, atividades e o dia a dia das comunidades. As imagens coletadas far\u00e3o parte do novo v\u00eddeo promocional, que vai fortalecer a visibilidade da Ressemear e que apresentar\u00e1 o trabalho a potenciais compradores e refor\u00e7ar\u00e1 a import\u00e2ncia da restaura\u00e7\u00e3o ecol\u00f3gica realizada em rede.[\/vc_column_text][divider line_type=”No Line”][vc_gallery css=”” type=”flexslider_style” images=”48462,48463,48464,48465,48466,48467″ onclick=”link_no”][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]10. Apari\u00e7\u00f5es na m\u00eddia<\/p>\n

10.1 Release: Black Jaguar Foundation ultrapassa 1,2 milh\u00e3o de \u00e1rvores plantadas<\/p>\n

Em um esfor\u00e7o conjunto da Equipe de Comunica\u00e7\u00e3o e Assessoria de Imprensa da BJF, ve\u00edculos locais noticiaram o avan\u00e7o da BJF ao ultrapassar a marca de 1,2 milh\u00e3o de \u00e1rvores plantadas no Corredor de Biodiversidade do Araguaia.<\/p>\n

O Liberal: https:\/\/www.oliberal.com\/colunas\/reporter70\/r70-tudo-e-possivel-mas-nao-tenho-medo-diz-silas-malafaia-sobre-possibilidade-de-ser-preso-1.1009765 <\/a><\/p>\n

Surgiu: https:\/\/surgiu.com.br\/2025\/08\/25\/black-jaguar-foundation-ultrapassa-12-milhao-de-arvores-plantadas-no-cerrado-e-amazonia\/#google_vignette<\/a><\/p>\n

Guarany Junior: https:\/\/www.guaranyjunior.com.br\/2025\/08\/25\/black-jaguar-foundation-ultrapassa-12-milhao-de-arvores-plantadas-no-cerrado-e-amazonia\/<\/a><\/p>\n

Folha do Progresso: https:\/\/www.folhadoprogresso.com.br\/black-jaguar-foundation-ultrapassa-12-milhao-de-arvores-plantadas-no-cerrado-e-amazonia\/<\/a><\/p>\n

Desafio Ambiental: https:\/\/desafioambiental.com.br\/noticias\/black-jaguar-foundation-ultrapassa-12-milhao-de-arvores-plantadas-na-amazonia-e-cerrado\/<\/a><\/p>\n

Coisas de Agora BR: https:\/\/coisasdeagorabr.blogspot.com\/2025\/09\/black-jaguar-foundation-ultrapassa-12.html<\/a><\/p>\n

A mat\u00e9ria destacou a amplitude da restaura\u00e7\u00e3o, o engajamento de comunidades locais e o impacto positivo gerado tanto para o meio ambiente quanto para a produ\u00e7\u00e3o agropecu\u00e1ria sustent\u00e1vel. A diversidade dos ve\u00edculos contemplados garantiu alcance tanto regional (Tocantins e Araguaia) quanto nacional, fortalecendo a legitimidade da pauta junto a diferentes p\u00fablicos estrat\u00e9gicos.<\/p>\n

 <\/p>\n

10.2 Release: Prepara\u00e7\u00e3o para temporada de inc\u00eandios florestais<\/p>\n

Em virtude do aumento do risco de queimadas entre julho e setembro, a equipe de Comunica\u00e7\u00e3o e a Assessoraria de Imprensa da BJF prepararam um release apresentando as medidas adotadas em rela\u00e7\u00e3o \u00e0 preven\u00e7\u00e3o e combate a inc\u00eandios florestais:<\/p>\n

Goi\u00e1s em Cena: https:\/\/goiasemcena.com.br\/periodo-de-seca-intensa-acende-alerta-para-incendios-florestais\/<\/a><\/p>\n

Universo Cooperativo: https:\/\/universocooperativo5.wordpress.com\/2025\/08\/15\/periodo-de-seca-intensa-acende-alerta-para-incendios-florestais-na-amazonia-e-cerrado-biomas-mais-vulneraveis-ao-fogo\/<\/a><\/p>\n

Ponto e V\u00edrgula Not\u00edcias: https:\/\/pontoevirgulanoticias.com\/noticia\/31747\/periodo-de-seca-intensa-acende-alerta-para-incendios-florestais-na-amazonia-e-cerrado-biomas-mais-vulneraveis-ao-fogo<\/a><\/p>\n

 <\/p>\n

Essa ampla cobertura na imprensa regional e nacional ampliou a visibilidade da BJF, conectando a organiza\u00e7\u00e3o a pautas estrat\u00e9gicas, desde o avan\u00e7o da restaura\u00e7\u00e3o em larga escala at\u00e9 a preven\u00e7\u00e3o de inc\u00eandios, e consolidando sua imagem como iniciativa pioneira e de impacto positivo para os biomas brasileiros.<\/p>\n

 <\/p>\n

10.3 Durante setembro, a Black Jaguar Foundation teve mais um destaque na m\u00eddia, no Observat\u00f3rio 3\u00ba Setor, em mat\u00e9ria sobre o Dia da Amaz\u00f4nia, destacando organiza\u00e7\u00f5es comprometidas com a preserva\u00e7\u00e3o do bioma: https:\/\/observatorio3setor.org.br\/dia-da-amazonia-organizacoes-preservacao\/?utm_source=chatgpt.com<\/a>[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]11. Apoio site FSA: Por fim, ainda em setembro, a equipe de comunica\u00e7\u00e3o selecionou e submeteu para a Caixa fotos e v\u00eddeos da opera\u00e7\u00e3o em campo, conforme solicita\u00e7\u00e3o da GENIM \u2013 Ger\u00eancia de Impacto.<\/p>\n

\u00a0<\/strong>[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]Total da Meta 1.1.1 alcan\u00e7ado: 76,36% (Reprograma\u00e7\u00e3o 4)<\/p>\n

As a\u00e7\u00f5es de mobiliza\u00e7\u00e3o comunit\u00e1ria, restaura\u00e7\u00e3o e manuten\u00e7\u00e3o de \u00e1reas degradadas na regi\u00e3o de Santana do Araguaia (PA) e Caseara (TO) fazem parte do programa Caixa Florestas, e s\u00e3o financiadas pelo Fundo Socioambiental CAIXA.<\/p>\n

\u00a0<\/strong>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” 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