All Posts By

Daisy Longden

2020 Reforestation Round-up

By | News Home

Celebrating you and all the life you are helping to restore!

Let’s end 2020 on a high and remember some of the milestones from the year. In the interest of looking forward to all the trees to come, we’re also thinking about the challenges for 2021 and how we’ll be can overcome these together!

30,000 Trees planted…

…through November and December at Fazenda Santa Fé. These are the first seedlings of our first million trees! With 76,000 trees planted in our pilot phase, over 100,00 trees have now been planted. With 970,000 more to come next year! 

Our first ever webinar!

2020 meant finding new ways to keep you updated on what we’ve been up to. In September, Together with the lead researcher of the Araguaia Biodiversity Corridor Impact Study, Andrea Luchessi, and expert panelists from our Brazilian Advisory Board, we discussed how large-scale restoration can be a part of Brazil’s sustainable future.

Launch of our Donate a tree page!

Now you can donate any amount, big or small and become a crucial part of this huge reforestation mission…Click here to find out more about the 12 crucial stages involved in the cycle of restoration! 

As our planting work expands, so does our team…

This year we welcomed Carlos Willyan, Piet-Hein, and Carol to our core team, not to mention our amazing planting team which grows year upon year. Next year we’ll need an additional 300 team members in the field to complete the planting of the first million trees!

2020: the year of partnership!

So many new and renewed partnerships have been formed this year. In such uncertain times, this has been an amazing testament to our sponsors’ commitment to preserving our planet. To name just a few of our amazing partners from 2020…

A couple of our highlights with the partners supporting the planting of our first million trees, Movida Car Rental and One Tree Planted…

Joining forces with One Tree Planted and being part of their campaign with Arsenal’s Héctor Bellerín

In June this year, we partnered with One Tree Planted and we were matched to plant the trees from Héctor Bellerín’s campaign to donate 3,000 trees for every Arsenal win! Along with private contributions, 58,617 trees were raised!

Movida and actor Cássio Reis visited the project…

…showcasing the work going on, the commitment of our team, and the impact of Movida’s carbon-free initiative, in this inspiring video…

…Not to forget the heroes of our project, our partner farmers!

Our local landowner community is growing and making this reforestation possible by working with us to restore their degraded land.

Thank you so much for all of your support through 2020 and we invite you to join us to continue to bring more life and hope in 2021.

Warmest wishes,

The BJF Team

By | News Home


“Às margens do Rio Araguaia”

To celebrate and support the Araguaia Corridor, the Brazilian artist Andréa Tolaini has painted the work of art “On the banks of the Araguaia”, in honour of the Black Jaguar Foundation.

To celebrate and support the Araguaia Corridor, the Brazilian artist Andréa Tolaini has painted the work of art “On the banks of the Araguaia”, in honour of the Black Jaguar Foundation.

Representing our deep connection with nature, this work highlights the jaguar, the symbol of Biodiversity in Brazil and the guardian of life on the Araguaia.

80% of the proceeds from the auction will go to the Black Jaguar Foundation. The buyer will also receive a certificate to celebrate that 100 native trees will be planted in their name, in the Araguaia Biodiversity Corridor, in addition, they will also receive a window in the First 600 Campaign.

Participate by bidding through the link below!

Representing our deep connection with nature, this work highlights the jaguar, the symbol of Biodiversity in Brazil and the guardian of life on the Araguaia.

80% of the proceeds from the auction will go to the Black Jaguar Foundation. The buyer will also receive a certificate to celebrate that 100 native trees will be planted in their name, in the Araguaia Biodiversity Corridor, in addition, they will also receive a window in the First 600 Campaign.

Participate by bidding through the link below!

About the art

This work represents the resistance of all nature around the Araguaia River. Resistance in existing. The riverine people, the indigenous people, the fauna and flora.

In the centre is the tree, which represents the great ancient soul of the forest, protected by the beings around it and protecting them in the same way.

The river, in the work, represents the force that sustains all the other elements. The water, maternal, feminine, as the generating base of life.

The sun as the masculine force, and the representation of what gives strength and nourishment to life.

The two jaguars present are the guardians of the surroundings of the Araguaia River, and also, one more symbol of the feminine and masculine. This almost mythical figure from Brazil; the jaguar represents in the work everything that, even if we do not see it, acts on life on earth.

Finally, the people who inhabit the forest, their use of land and water, are represented as nurturers of their existence.

Technique: Acrylic paint on canvas.
Size: 90cm x 90cm
Artist: Andréa Tolaini

Give life this Festive Season

By | News Home

Will you join us and make this festive season the year to give the gift of life?

For the first time, you’ll be able to give the gift of a new native tree with the Black Jaguar Foundation. You can give this gift of life to a loved one, a friend, a colleague or you can simply donate in your own name. A gift from you, to our planet.

Will you bring more life, more beauty and more hope this festive season?

With your gift, you will directly help to preserve our planet, and a future that we will all share in together. In celebration of this, you, or the recipient of your gift, will receive a personalised certificate, showing them where these new native trees will be planted.

For just 5 euros we carry each of the 12 steps in the BJF restoration process. From creating local partnerships, to purchasing the seeds, to planting, to 3-years of monitoring and maintenance.

Find out more…

We want you to help us spread the news and let everyone know that we’ve got the solution to your holiday gift-giving.



30,000 trees being planted in Santana do Araguaia!

By | News Home

In the region where we work, planting season happens from October to March. This means our team is currently working hard to plant as many trees as possible before the rainy season ends. In an utterly strange year, your continued support has made this planting season possible. 

This limited planting season all depends on the rains. We need to make sure there is enough water in the soil so that the newly planted trees have a good supply so that their growth won’t be stifled!

We are currently planting at Fazenda Santa Fé. Where, in total, approximately 30,000 trees will be planted via two methods, the planting on seedlings, and the direct seeding method. Towards the end of November and into December we’ll be moving onto Fazenda Cedro and Fazenda do Futuro EcoAraguaia!

In the months and years to come, the impact of all these new trees will become apparent and we can’t wait to share this with you! This planting season also marks the official start of the planting of our first million trees. By 2022 these million trees will be in the ground. The next goal? 10 million trees! Will you continue to be part of this huge reforestation mission?

Webinar: Conscious Capitalism, Carbon Capture & the BJF

By | News Home


On October 28, 2020, the Conscious Capitalism Institute hosted a very special webinar 

During this Webinar, we discussed the role of business in global climate change mitigation.

After an introduction to the Conscious Capitalism Institute, BJF Founder Ben Valks shared the story of the Black Jaguar Foundation and updated us all on some of the latest progress from the huge Araguaia Corridor Project.

Next, we heard from Movida Rental Cars, BJF partner, and one of the first publicly traded B-corp certificated companies in Brazil. Movida shared how it is developing its strategy to reach the commitment to be Carbon Neutral by 2030, and why they chose to support the Black Jaguar Foundation by planting 1 million native trees in the Araguaia Corridor by the beginning of 2022!

Later broadening the discussion to explore possible ways for companies to strengthen their awareness and actions towards carbon mitigation.

To finish, opening up to questions from the audience which covered a wide range of topics; from the overall impact of the Araguaia Biodiversity Corridor to the opportunities for corporate sustainability initiatives to the future of the carbon market in Brazil.

We want to say a huge thank you to the Conscious Capitalism Institute Brazil, on top of being amazing advocates for this project and providing support to us through the SOS Araguaia campaign and this Webinar, they have also donated a tree on behalf of each of their associates!

Thank you for the support and for inspiring a new way to conduct business in Brazil!

If you missed this important webinar, watch here!
Find out more about our speakers:
Renato Franklin 

Graduated in Business Administration and Accounting Sciences, with an MBA in Finance from IBMEC, Specialization in Strategic People Management from FDC and INSEAD / France, and Executive Leadership from IMD (Institute of Management Development) / Switzerland. From 2010 to 2013, he worked as General Manager at Vale SA in the areas of Finance, Supplies and Strategic Planning, and from 2013 to 2014 he worked as a leader in the Supply area at Suzano Papel e Celulose. Renato entered Movida as an Executive Officer in May 2014 and in 2015 was elected the Chief Executive Officer.

Dario Neto

Former CEO of Grupo Anga, Current General Director of Instituto Capitalismo Consciente Brasil, where he was also an adviser in the 2017-2020 management, an HSM columnist on healing leadership and a delegate from Brazil at Y20 in 2019. He is also an advisor to Flash Engenharia representing the Group Anga in its first invested industry.

Ben Valks

After his studies at the Haarlem Business School, Ben established the company ‘Salesteam Middle East’, to represent large manufacturers in the water sector in 16 countries in the Middle East. After 12 years in the Middle East growing his company, he decided at the age of 34 that it was time to shift focus. Time to explore. Time to give back to our vulnerable planet.

After various intense adventures, including being the first Dutchman to compete in the 1600km Iditarod sled-dog race in Alaska, Ben spent time in Brazil and began a new mission. To document the elusive Black Jaguar in the wild. However after 22 expeditions, no Black Jaguar was found, only drastic deforestation and a rapidly disappearing ecosystem. Highly motivated to make a difference, he established the Black Jaguar Foundation to embark upon one of the world’s largest reforestation projects in Brazil.

Tarcila Ursini (Mediator)

Tarcila is an independent advisor to large companies, impact startups and civil society organizations, such as Instituto Capitalismo Consciente Brasil, Banco Santander, Duratex, JSL / Movida Group, Baumgart Group. She is also a professor and speaker on the theme of governance, sustainability and the new economy. Passionate about music, art and nature, with a strong desire to stimulate transformation and connections, she gives much value to the power of relationships, both in personal life and in business

Partner in the spotlight: Welight

By | News Home

We know we always say it, but the support for our community is truly astounding! One partner we want to highlight this month is Welight. A Brazilian company who is working to make giving transparent.

They provide blockchain technology solutions, to allow individuals and companies to track the results of their donations through the Welight platform. This lets you see exactly where your donations are going and ensures legitimacy in an organization’s management of funds. Leaders in this field, Welight have an incredibly innovative business model and they have already found success in Brazil, distributing around $R500.000 to social causes so far.

In the past month, they have stepped in at a moment’s notice to help facilitate our SOS Araguaia emergency campaign to fight the fires in the Araguaia region, as well as helping us to set up our Brazilian donation platform. We rely 100% on donations so their help has been crucial in ensuring we can receive all of your amazing support.

Explore the platform >>>

Welcoming our newest team member: Carol Sacramento!

By | News Home

Welcome our newest team member Carol Sacramento! Carol is now a crucial part of our growing team in Brazil and will be helping us develop and build the partnerships that will allow us to plant many more trees.

With a masters in Marketing and extensive, 15 years of experience working in the commercial sector, she made the career transition to the 3rd Sector. Following her passion and committing her time to help protect the future of our planet. She’ll be focusing on institutional development and economic sustainability as she helps the Black Jaguar Foundation to scale up our activities in the coming years. The next major goal will be 10 million trees by 2025 and from there it will only increase year by year until the entire Araguaia Corridor region is restored.

It already seems like Carol has been with the team for years and we are thrilled that she’s part of this epic reforestation journey.

Meet the rest of the team >>>

How could Christmas look this year?

By | Allgemein

So, how will Christmas look this year?

It’s been a very strange year for us all, and for some, it may have been one of the hardest years yet. It’s now the festive season but things are looking a little different. In a year where nothing has gone to plan, you still have the power to make a positive change this Christmas and impact the future, for all of us.

For many, the symbol of this season is still a tree, a Christmas tree no less. What if this year, the symbol of Christmas becomes a tree half-way across the world in the Amazon rainforest?

When you help to plant a native tree in the heart of Brazil, you don’t just get a tree for Christmas. You get a tree for life. Literally! This tree will not only help restore life to this region of the world but it will protect the lives of each and every one of us.

It will; produce the oxygen we need to breathe, protect our water supply, restore biodiversity, regulate our climate, preserve our access to new medicines, and so much more. In short, planting trees and preserving forests gives life to our planet and all those who inhabit it.





Christmas Tree Donation Certificate with the Black Jaguar Foundation

Donate a tree today or give a tree as a gift this Christmas and you will become a crucial part of one of the largest reforestation projects on earth. You or the recipient of your tree gift will receive a special Christmas certificate to celebrate just how vital your support is!

So, you have a say in how Christmas looks this year. We hope you decide to make this Christmas about your future, and the future of each and every one of us.

Wishing you a very merry, very green Christmas,

The BJF Team

Why Giving Tuesday?

By | News Home

In two weeks time, your inbox and social feed will be filled with messages about Giving Tuesday. You may be asking yourself a few questions…

What is giving Tuesday? Why should I donate? Who should I donate to? Will my donation make an impact? What if I can’t afford to donate? We’ve been asking ourselves the same questions…

Giving Tuesday, also known as Dia de Doar in Brazil, began in 2012 to celebrate the generosity of giving. The aim was to create one day with the purpose of supporting causes close to our hearts. It is now a worldwide movement, celebrated each year at the start of the festive season. This year it will take place on Tuesday, December 1st.

But why should you give on this day?

This day is just like any other, and like every other day, the good causes you care about need funds to keep doing their important work. Maybe it seems strange then to have just one day when you’re called to give, or (for those of us who don’t like to be told what to do) we may even resist being instructed when to donate.

But more than raising crucial donations and helping to bring awareness to so many important causes, this day is a beautiful reminder of how connected we all are. This year, in the midst of a global pandemic and a climate emergency, we need each other more than ever. So, whilst Giving Tuesday is a day like any other, it can be a catalyst for a lot of love to be shared, and more importantly, a lot of positive change.

Who should you donate to?

That’s a good question and not one we can answer for you…Do your research, search online for a cause that you care about, one which is transparent and accountable, one which is making the change you want to see. For us, we work in reforestation and give to our planet, because when you give to our planet, you give to each and every one of us and all those to come.

Find out more about how the Black Jaguar Foundation uses your donations here.

Will my donation make a real impact?

There are so many initiatives that make a real impact in people’s lives. Whether this is on an individual scale, or in terms of the future of our planet. If you want to know where your money is going, ask the question and see if you like the answer.

What if I can’t afford to donate?

For many, donating money is not an option. In this case, you have a valuable voice that is capable of reaching many people who may not have heard about your chosen cause. Use it! Follow your charities, re-post on social media, tell their story. It will make a difference and giving Tuesday is the perfect time to start!

We sincerely hope that this Giving Tuesday you take part, in some shape or form. Get in touch for more information about how you can help. Thank you as always for your continuous support.

Warmest regards,

The BJF Team

Looking for inspiration? At the moment, our team are busy in the field planting as many trees as possible during the rainy season. Take a lot at some of the pictures from our last planting season…